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On the brink of releasing his eighth album, Example is beginning a new chapter. Having spent well over a decade in the game, the UK mainstay has crafted a career drenched in accolades: Platinum albums, chart-topping singles, headline festivals slots, and a lengthy stint releasing inescapable anthems that bridge the gap between electronic, rap and pop. Still, Example isn’t ready to hang up his boots just yet; rather, he’s preparing for the most important release of his career.
The first taste of that album comes via ‘Every Single Time’, a single that features one of Australia’s most acclaimed producers, What So Not. The release builds off Example’s rich history down under, a country that he now calls home. In past years, he’s headlined events like Stereosonic alongside Avicii and Calvin Harris, Groovin The Moo, Parklife and opened for Drake at the last ever Future Music Festival. Example was the first artist to bring Peking Duk on tour whilst going Platinum with his single ‘Changed The Way You Kiss Me’ in 2011. “There’s all this rich history of me being in Australia. I now live here, my kids live in Brisbane, my wife’s from here, so we want to retell that story,” he says.