Luvcat is the Liverpool‑born alternative rock and dark pop project led by English singer‑songwriter Sophie Morgan Howarth, who launched the persona in 2023 after several years releasing acoustic music under her given name. Her breakthrough came with the viral singles “Matador” and “He’s My Man,” blending noir‑tinged romance, gothic theatricality and sharp storytelling. In 2025 she released her debut album Vicious Delicious, showcasing sultry, dramatic alt‑pop and rock influences and supported by sold‑out shows and a global tour. Luvcat’s music has earned critical buzz and a fast‑growing, devoted fanbase.